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Institut Catholique de Toulouse - ICT
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Fiche signalétique

  • Crédits ECTS : 4 pour l'ensemble de l'UE11A
  • Niveau d'étude : BAC +2
  • Volume horaire : 18h00
  • Langue d'enseignement : Anglaise
  • Période d'enseignement : Premier semestre

Principes of economics and Marketing




Definitions : economics in practice . Marketing made simple. The vocabulary of economy and marketing. Practical cases :Analysis of key indicators of the economy in meaningful markets (India, Russia,

Brazil,…). The do’s and don’ts of marketing




Team assignments country by country. Group presentations of report of analysis,

conclusions and recommendations.



By the end of the session, I expect students to be real presenters, feeling totally at ease

with major topics of national and international economy. They should also be able to

draw the lines of a marketing plan, avoiding common pitfalls .


Give students a real comfort with notions of economy and marketing ; they should be

able to analyse market situations, identify the problems and opportunities of a given

market and product, determine the objectives and stratégies accordingly.


Institut Catholique de Toulouse

31 rue de la Fonderie
B.P. 7012
31068 Toulouse Cedex 7

Tél : 05 61 36 81 00

Contact :L'ICT (dircabrectorat @

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