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Institut Catholique de Toulouse - ICT
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Fiche signalétique

  • Crédits ECTS : 4 pour l'ensemble de l'UE11A
  • Niveau d'étude : BAC +2
  • Volume horaire : 18h00
  • Langue d'enseignement : Anglaise
  • Période d'enseignement : Premier semestre

Principes of economics and Marketing

Description

PLAN DU COURS

 

Definitions : economics in practice . Marketing made simple. The vocabulary of economy and marketing. Practical cases :Analysis of key indicators of the economy in meaningful markets (India, Russia,

Brazil,…). The do’s and don’ts of marketing

 

METHODOLOGIE APPLIQUEE

 

Team assignments country by country. Group presentations of report of analysis,

conclusions and recommendations.

RESULTATS ATTENDUS

 

By the end of the session, I expect students to be real presenters, feeling totally at ease

with major topics of national and international economy. They should also be able to

draw the lines of a marketing plan, avoiding common pitfalls .

Objectifs

Give students a real comfort with notions of economy and marketing ; they should be

able to analyse market situations, identify the problems and opportunities of a given

market and product, determine the objectives and stratégies accordingly.

Contact

Institut Catholique de Toulouse

31 rue de la Fonderie
B.P. 7012
31068 Toulouse Cedex 7

Tél : 05 61 36 81 00

Contact :L'ICT (dircabrectorat @ ict-toulouse.fr)

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